Fashion stylist and Auxiliary Magazine contributor Shannon Kramp needed new and fresh portraits to use for promotion but in lieu of a straight up portrait session we opted for a branding lifestyle session. A lifestyle session allowed us to showcase the many aspects of being a fashion stylist and the many ways she explores her creativity. I structured the session around a day in her life. We started at Atomic Barbershop and Salon in Tonawanda a suburb of Buffalo, New York. There Shannon had her hair and makeup done by stylist Lauren Ashley and I was able to capture the process. After a morning at the salon we went a bit down the street to the retro and pinup boutique Cats Like Us. Cats Like Us is a favorite spot for Shannon to shop and make pulls for fashion editorials and photoshoots. Throughout the session I utilized the available unique locations to take some portraits. It all made for a nice collection of photos!
A branding lifestyle session is a great way to get some more interesting and varied promotional and business portraits. It allows a creative or entrepreneur the chance to let their clients and followers in on the process behind their work and allows a glimpse into their professional life.